The Joshua 1:9 Collection

The verse this house is built on.

“Have not I commanded thee? Be strong and of a good courage; be not afraid, neither be thou dismayed: for the LORD thy God is with thee whithersoever thou goest.” — Joshua 1:9 (King James Version)

Worn as a mark, not a slogan

THE STANDARD is the house monogram — a heraldic repeat of shield, cross and compass star with JOSHUA 1:9 set in small caps inside the cartouche. It is printed edge to edge into the cloth before the cloth is cut and sewn, so the pattern runs through the garment rather than sitting on top of it.

From across a room it reads as a pattern. Up close, every shield is a cross. Faith you wear, not announce.

Three colourways

Signature — gold on charcoal, the original. Ivory — the mark in soft neutrals. Royal Navy — deep navy ground.

Carried across footwear, outerwear, shirting, knitwear and carry goods. Every piece is made to order: 5–7 days in production, 12–15 days in transit.